Web marketers would grab any chance they could get in promoting their website, be it an ebook giveaway or a free newsletter. They would stop at nothing for the sake of ensuring ultimate traffic generation for their site. It sounds like a good thing, really. I mean, who would pass up an opportunity if it could mean higher ranking on search engine results pages and greater website traffic, right? But like all other good things in this world, too much can be a bad thing. Overdoing website promotions can actually do you more harm than good.
Giving away something special every week and having promotional activities at a predictable pace will lose the excitement of your subscribers. Instead of piquing their interest, they will get worn out with all these extravagances. Sad to say, they would eventually form a negative impression of you as someone who is very desperate in promotional activities.