One of the best strategies you can execute as a website owner into marketing your product to its full potential is to create Squidoo lenses. This traffic generation technique is starting to gain popularity mostly among the web content writers and bloggers of the marketing department. This is due at large to the amount of writing involved. Quite similar to Blogger, Wordpress, and other blogging sites, Squidoo lets you publish a series of related articles that you compile in one lens.
This technique is very effective because Google loves Squidoo lenses as it does other programs that allow relevant and contextual backlinks so use it to your advantage. Create a lens that focuses on particular keywords related to your web content. For example,
if your site subject matter is about traffic generating techniques, you can create a variety of articles revolving around the tips and strategies needed in driving traffic to a website. Talk about different linkbuilding methods and achievable ones at that. Be entertaining, be informative, but above all be relevant. This is the key to accomplishing the perfect Squidoo lens that will become your impeccable traffic generation tool. In writing your articles, pay attention to the importance of keyword research. This is the process of selecting the right keywords to be used in your article. You can use the Google Adwords tool to research for other keyword suggestions related to the original one. It also gives you an idea as to the number of competition for a particular keyword so you would be able to know which keywords to avoid. In this case, the lesser the users are for a particular keyword, the more marketable it becomes because it means, very few competition will be able to come up with that particular word in the search engine results page.
To achieve maximum traffic generation for your site, you can post them on social bookmarking networks for a wider array of audience. This will provide you with more backlinks, plus bonus traffic when people find your links to be particularly interesting. Common bookmarking sites include Digg, Reddit, Propeller, etc. If you can come up with a good social bookmarking list, the better your chances are of driving traffic to your site.
Start creating your own Squidoo lens now. Be creative and be relevant. Choose topics that center around your product information. Soon enough, you’ll be surprised at how much improvement it has done to your search engine rankings and website traffic.
