A lot of online methods such as article submission, blog commenting, social bookmarking, forum posting, blogging, etc. have been widely utilized as effective methods for web traffic generation. The options, however, are not limited to these alone. Link building, per say, is the process of providing backlinks from one website to your own, but on the figurative side, it can also be anything that could create a connection from one thing to another. Some methods considered to be old school “link building” tricks are also significant, though most often neglected, in the promotion of your website.
Here are some of the things you can do – offline-- in order to market your online business.
1. Print out some flyers. Include your web url and a little overview of your web content and subject matter. Take into account the appealing power of your ad. To get more people interested in checking it out, create an interesting tag line like, “Do you want to be the best web marketer in your niche? Check out this site to learn more tips and techniques in linkbuilding and in driving traffic to your site.” It is also important for you to be aware of local rules and regulations regarding flyer distribution. Make sure you discuss this plan with the local authorities before carrying it out so you won’t have to face legality issues later on.
2. Set an advertisement in the newspaper. A lot of people still check out the classified ads section nowadays so this is one big chance you shouldn’t fail to take. As with the flyers, you also need to be concise regarding your website and product information when posting your local ads. Simple as it sounds, this technique can actually be a good traffic generation trick for your website.
3. Sponsor a neighborhood event. Getting your name included among the sponsors of a local prestigious event where a number of people are expected to attend is a good chance to get recognized by the different classes of people in your community. Sometimes, a few introductions will also be made about each sponsor, so don’t forget to inform the host about the importance of mentioning your online business and website url.
4. Hire a PR firm. Public relations firms may be a bit expensive but they can provide you with excellent services when it comes to marketing your site. You get what you pay for so these firms will ensure quality outcomes for you. They know of better means and campaigns involved in marketing, so you can trust them to do their job well.
These are just a few of the many offline tips available that you can do to “build links” and drive traffic to your site. Coupled with other effective online methods for search engine optimization and traffic generation, you’re sure to get the success you’re hoping for.
