As a website owner, it is important for you to learn all the tricks and the ins-and-outs of web marketing. There are actually a lot of effective methods to choose from in providing backlinks to your site. One of these is video marketing – creation of a video content and distributing it systematically in different ways to gain a sufficient amount of web traffic generation for your site. Here are 10 tips you can do to make the most out of it.
1. Have a professional do your video. Truly, a lot of the things you can find on various video sharing sites are average at best. But it would actually be best for your business if you present a polished, informative, and well executed concept. In fact, on recent updates, most businesses have planned to invest largely on their video production campaigns, which can mean big competition for you. So start right, leave it to the pros.
2. Submit to a lot of video sharing websites as possible. Clearly, YouTube is the leader in this category, but there are also other available sites you should consider like DailyMotion, MetaCafe, Veoh, etc.
3. Embed your video on the front upper page of your site. This will be one of your most useful assets in web traffic generation. The best location for it is up there where viewers can see it right away. It’s important to give an overview of your web content in your video presentation. This will sum up everything you have to say in your articles, but it should be done in a way where your visitors do not get overwhelmed with all the information they’re getting.
4. Choose the right keywords for your video title. As is essential in every marketing strategy, keywords are the key to getting high ranks on search engine results pages. Think of your potential market and what keywords they are likely to look for when searching for your product. You can also make use of keyword research tools like Google AdWords and Market Samurai which gives information as to the number of competition for a particular keyword, thereby guiding you as to its marketability.
5. Choose the right thumbnail. Remember how important thumbnails are. They are the key to getting noticed by potential viewers. In a list of similar videos, which offer very similar products, the customer will naturally select one which has the best appeal to them. Pick out the best scene in your video clip, preferably one that shows you in a good interaction with a customer.
These are the basic things you should remember in creating a video presentation for your site. Make it the best, and get the ultimate traffic you have been waiting for.
