A lot of traffic generation techniques are available nowadays in ensuring proper optimization of your website and in providing good and effective backlinks -- social bookmarking, video sharing, podcasting, distributing newsletters, and website directory submission to name a few. It is quite ironic, though, how marketers have neglected to use the fundamental marketing strategies that have been popular and successful in the past.
Here are some offline techniques you can employ with your web promotion in order to maximize your resources to the fullest:
1. Send out postcards to your friends, relatives, and business partners informing them about your new website. This will be a more welcome piece of delivery than a formal letter. Send out pictures of the most recent places you’ve visited and a little touching message to make it more personal and thoughtful.
2. Send out business cards with your website featured prominently. Leave it on restaurants, hand it out to your acquaintances, post it on community bulletin boards, give it to the person sitting next to you on the plane, and leave it on supermarkets. This could spread the word a lot and give you quick traffic generation in no time.
3. Do a bit of talking. Tell your friends about your website. Try to insert it in normal conversations, just remember to be relevant. You wouldn’t want your friends to avoid you for being too eager in talking about your site that it’s the only thing you ever talk about. Spread the word equally. People get annoyed after hearing the same thing over and over again so make sure to only tell friends whom you haven’t told yet.
4. Invest in promotional materials. Freebies like t-shirts, caps, tumblers, pencils, and some sports gear with your web url printed on them can be a good way of promoting your site. People like getting freebies. Make sure that the materials you choose are useful to the public. For example, people can wear shirts and caps, so they would surely love it. But if you give out figurines and candles as promotional materials, only a few number of people can actually connect with those kinds of stuff and it can affect your marketing in a huge way. So be wise in making your choices as to the kind of stuff you want to give out.
These are just a few tips to consider in promoting your website the old school way. You can also try other things like radio advertisements, giving out of flyers, posting banners on public transport, and writing newspaper ads, it’s all up to you. As long as you make the right choices and carefully deliver it, you’ll surely make it far as a successful web marketer.
